News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Recent Headlines

in Music

PHOTOS: Joe Cocker through the years

Fresh
AP02072004165_46

A look back on the legendary career of the "Up Where We Belong" hitmaker.

in Music

Legendary rocker Joe Cocker dead at 70

Fresh
cocker

The raspy-voiced, Grammy-winning "You Are So Beautiful" singer has lost his battle with lung cancer.

in Entertainment, Weird

New Jersey Christmas tree controlled by tweets

treetweet

Twitter users anywhere in the world can control the lights on this holiday display.

in Music

Alice Cooper hosts star-studded Christmas show

alicecooper

Rocker served up a real Christmas treat to fans at his annual festive benefit last week

in Entertainment

Leaked Sony emails reveal Idris Elba in line for ‘Bond’

idriselba

A leaked Sony email named British actor Idris Elba as the frontrunner to replace Daniel Craig as James Bond.