News

Will you ‘run for the border’ for breakfast?

Will you ‘run for the border’ for breakfast?

COMING TO A DRIVE-THRU NEAR YOU: The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. The waffle taco and other Taco Bell breakfast items launch nationwide next month. Photo: Associated Press

NEW YORK (AP) — Egg McMuffin, meet the Waffle Taco.

Taco Bell is readying for the launch of its national breakfast menu on March 27, with items such as the A.M. Crunchwrap designed to appeal to its fan base of younger men.

And the chain says breakfast will be available until 11 a.m. — a half-hour longer than McDonald’s offers its Egg McMuffins.

Taco Bell President Brian Niccol says the chain intends to be a “strong No. 2″ after McDonald’s.

McDonald’s has long been the fast-food leader in the mornings, with its popular Sausage Biscuits, Hotcakes and other items pulling in roughly 20 percent of the company’s U.S. sales.

But the chain has been facing stiffer competition in recent years, with competitors such as Starbucks and Subway rolling out breakfast sandwiches as well.

Recent Headlines

in Entertainment

Today in entertainment history: Aug. 5

dickclark

A look back on the headlines that made Hollywood history.

in Entertainment

‘Empire’ creators face lawsuit over Cookie

empire

Sophia Eggleston, of Detroit, Michigan has filed a $300 million lawsuit claiming the show's central character Cookie, played by Taraji P. Henson, is so similar to her that creator Lee Daniels must have used her as his muse.

in Entertainment

Robert Downey, Jr. is laughing all the way to the bank

robertdowney

The "Iron Man" star is once again Hollywood's highest paid man.

in Entertainment

‘Dungeons & Dragons’ coming to the big screen

dungeonsanddragons

Warner Brothers says the popular fantasy role-playing game is being converted into a feature film.

in Music

Slipknot bassist released from hospital

slipknot

Alessandro Venturella was reportedly treated for dehydration.