News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Recent Headlines

in Entertainment

This weekend in entertainment history

tomcruise

A look back on some of the most memorable moments in Hollywood history.

in Entertainment

REVIEW: Evil clown returns for “Poltergeist” reboot

18-overlay4

Just when you felt it was safe to look under the bed, we're given another "Poltergeist" movie.

in Music

This week’s top rock tracks

Zac Brown as Zac Brown Band performs during Music Midtown 2014 at Piedmont Park on Saturday, Sep. 20, 2014, in Atlanta.

LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Entertainment

PLAYLIST: 19 of the best Summer songs

Patriotic Music

Memorial Day marks the unofficial start of summer. Start your season off right with this playlist spanning the '60s to now.

in Entertainment

Netflix: What’s coming and going in June

netflix

Take this long weekend to binge on shows and movies that are leaving Netflix and get a sneak peak at what's coming next month.