News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Sports, Viral Videos

John Oliver explains English soccer

20-overlay

The "Last Week Tonight" host explains the class system of English soccer to David Letterman.

in Entertainment

Jimmy Kimmel is the Internet’s most dangerous man

kimmel

Searching for the late-night comedian may be hazardous to your hard drive.

in Entertainment

‘Rush Hour’ could be headed to the small screen

rushhour

The series will reportedly follow the style of the movies.

in Music

Malcolm Young’s nephew to replace him in AC/DC

Malcolm Young, Cliff Williams, Angus Young and Brian Johnson of AC/DC
Premiere of 'AC/DC - Live at River Plate' at Hammersmith Apollo - Arrivals London, England - 06.05.11

Rockers AC/DC are planning to keep it in the family when it comes to replacing guitarist Malcolm Young in the line-up.

in Music

Jimmy Page wants to form new group

jimmypage

The rocker has given up dreams of reuniting Led Zeppelin and wants to form a new band for a career-spanning tour.