News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Entertainment

Oh no! ‘Bennifer’ are divorcing

bennifer

Actors Jennifer Garner and Ben Affleck say they've decided to divorce after 10 years of marriage.

in Entertainment

Men bring the moves, but ladies take charge in ‘Magic Mike XXL’

14-overlay11

The film, which hits theaters July 1, follows 2012's surprise hit with Channing Tatum rejoining the Kings of Tampa, his rogue band of male entertainers.

in Entertainment

EL James takes ‘Fifty Shades’ of heat during Twitter Q&A

eljames

#AskELJames backfired in terrific style because of course it did.

in Entertainment

20 years after ‘Showgirls,’ Elizabeth Berkley comes ‘full circle’

berkley

The former "Saved by the Bell" actress starred as an exotic dancer in the film, which was initially slammed by critics and flopped at the box office.