News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Recent Headlines

in Music, Weird

Bret Michaels doesn’t need your bank account info

Fresh
bretmichaels

The Poison singer is warning fans about a bizarre new scam.

in Entertainment

‘Dukes of Hazard’ recording Christmas album

Fresh
dukes

Good ol' boys John Schneider and Tom Wopat have teamed up to record a new holiday album.

in Entertainment

Hilary Swank, Miranda Lambert to front ‘Dog-a-Thon’

Fresh
swank

LeAnn Rimes, Betty White, Scarlett Johansson, Josh Duhamel, and Kesha are among those set to appear on a "Dog-a-Thon."

in Music

Neil Young designing his own album cover

Fresh
neilyoung

To coincide with the release of his new album on Nov. 4, Young is staging his first Los Angeles art exhibition.

in Music

U2’s ‘free’ iTunes album stumbles in stores

Fresh
u2

U2's controversial free album on Apple's iTunes had a less than stellar performance once released for commercial sale.