News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Recent Headlines

in Entertainment

We’re going to keep on ‘Keeping Up’ with Kardashians

kimkardashian

Reality TV's most famous family is sticking around for four more years.

in Viral Videos

What it would sound like if Ice T voiced cartoons

14-overlay5

"Scooby Doo" and "Dora the Explorer" would sound a whole lot different.

in Viral Videos

2-year-old sings National Anthem, makes America better

12-overlay7

Adorable Trent Harris singing the "Star Spangled Banner" before the start of a high school basketball game will make you proud to be an American.

in Entertainment, Weird

Forget the Double-Down, KFC launches edible coffee cups

kfccup

Kentucky Fried Chicken is testing edible coffee cups in some of its stores. Maybe next they'll try edible chicken.

in Entertainment

Drew Barrymore plans tell-all book of essays

barrymore

The "Charlie's Angels" star will lift the lid on the details of her wild youth and Hollywood career.