News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

in Music

Soundgarden fan sends death threats to Chris Cornell

Chris Cornell of Soundgarden performs at Rock on the Range on Sunday, May 19, 2013 in Columbus, Ohio.

An obsessed fan of Soundgarden frontman Chris Cornell has been arrested and charged with sending death threats to the rocker and his family.

in Music

Arcade Fire confused by fans’ love for free downloads

Win Butler and Reed Parry of Arcade Fire perform at the 2014 Big Day Out Festival.

Arcade Fire are baffled by the avalanche of online file-sharing because fans will regularly buy expensive coffee but expect to get records for free.

in Entertainment

Jamie Foxx to portray Mike Tyson in biopic

Actor Jamie Foxx poses for a portrait at the Crosby Street Hotel, in promotion of his upcoming role in "The Amazing Spider-Man 2," on Sunday, April 27, 2014 in New York.

Jamie Foxx is set to portray boxing legend Mike Tyson in a movie after five years of preparation for the role.

in Music

Lars Ulrich fuels AC/DC Glastonbury rumor

Lars Ulrich of Metallica poses for portraits at the 66th international film festival, in Cannes, southern France, Thursday, May 16, 2013. Ulrich is promoting the film Metallica Through The Never, directed by Nimrod Antal.

Metallica star Lars Ulrich has fueled rumors rock veterans AC/DC will headline Britain's iconic Glastonbury festival next year.

in Entertainment

Kiefer Sutherland confused by Freddie Prinze, Jr. blast

Prinze Jr Sutherland

Kiefer Sutherland has been left baffled by former 24 co-star Freddie Prinze, Jr.'s public attack on the star's professionalism.