News

Scarlett Johansson’s ad banned; reason might surprise you

Scarlett Johansson’s ad banned; reason might surprise you

TOO HOT FOR TV: Scarlett Johansson's sexy Super Bowl ad was banned but it had nothing to do with being "too hot." Photo: YouTube

Actress Scarlett Johansson’s new ad for beverage firm SodaStream has been banned from America’s Super Bowl broadcast this weekend because it mocks the event’s main sponsor, Pepsi.

“The Avengers” beauty recently signed on as the face of the brand and filmed a TV spot, in which she uses the SodaStream machine to make herself a fizzy drink and seductively sips the beverage through a straw.

The Super Bowl ad bosses had no problems with sexy Scarlett, but they didn’t like the end of the ad, when the actress utters an apology to SodaStream’s competitors: “Sorry Coke and Pepsi”, and now the 30-second clip has been rejected by broadcasting bosses at Fox, the network which will air Sunday’s big football game.

Johansson’s deal with SodaStream has already attracted headlines for other reasons – this week, the actress was forced to defend her decision to represent the Israel-based firm while maintaining her role as an Oxfam Ambassador amid the ongoing unrest in the Middle East.

Addressing criticism from political activists, she stated: “I remain a supporter of economic co-operation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights…

“I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them. I stand behind the SodaStream product and am proud of the work that I have accomplished at Oxfam as an Ambassador for over eight years.

“Even though it is a side effect of representing SodaStream, I am happy that light is being shed on this issue in hopes that a greater number of voices will contribute to the conversation of a peaceful two state solution in the near future.”

Recent Headlines

in Music

10 of the most memorable MTV Video Music Awards moments

mileycyrusvma

Since debuting in 1984, the MTV Video Music Awards have prided themselves on being a stage for all things hip - and often - controversial.

in Music

This week’s top rock tracks

shinedown

LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Entertainment

‘Siri, can you give me a hint?’ Apple confirms September event

16-overlay14

The rumors are true: Apple will host an event Sept. 9 in San Francisco.

in Viral Videos

This is one way to get a tan

10-overlay22

It's summer and the beaches are packed - so this guy got some private sunbathing time while sky high.

in Entertainment

Netflix drug drama ‘Narcos’ blurs line between cartels, agents

11-overlay7

Not all cops are good guys and not all drug suppliers are obvious villains in the dark drug drama "Narcos," a bilingual examination of the history of cocaine smuggling in America and its most menacing supplier.