News

MTV to premiere series on app week before it airs

MTV to premiere series on app week before it airs

MTV MILESTONE: MTV is pushing TV forward by using its app to release an entire series. Photo: Associated Press

DAVID BAUDER, AP Television Writer

NEW YORK (AP) — There’s a new technological milestone for television happening on Friday.

MTV is releasing a full season of its new series about a downtrodden high school football team on its mobile application a week before the first episode is seen on TV.

MTV’s release of “Wait ‘Til Next Year” on its app is reminiscent of when the streaming service Netflix made an entire season of the drama “House of Cards” available at the same time.

Nearly 2 million MTV apps have been downloaded primarily on iPhones and iPads since MTV made them available in June.

The network recently experimented by making extra content from its Miley Cyrus documentary available exclusively through the app.

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