News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

13 mins ago in Sports, Trending, Viral Videos

WATCH: Super Bowl 50 commercials

Fresh
14-overlay-1

A 30-second commercial spot on Super Sunday can cost up to $5 million. Which Super Sunday ad was your favorite?

1 day ago in Music

This week’s top rock tracks

fivefingerdeathpunch

LISTEN: This week's top rock songs, according to the latest Billboard chart.

1 day ago in Entertainment, Sports

You can stream the Super Bowl

superbowl50helmets

This year, CBS will broadcast the game on TV and stream it live on cbssports.com. The network will play the same commercials on TV and on the live stream.

2 days ago in Viral Videos

WATCH: Puppies predict Super Bowl 50

15-overlay-5

Right or wrong, one thing is for sure: these puppies are adorable!

2 days ago in Entertainment

McDonald’s serving up ‘smarter’ Happy Meals

18-overlay-2

Ronald McDonald plans to serve up a side of literacy as the fast food giant swaps toys for millions of books.