News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Sports, Viral Videos

WATCH: Building the new 49ers stadium in 2 minutes

Fresh
11-overlay2

A time lapse of 29 months of construction from ground-breaking to opening day.

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Fallon’s giant birthday cake

Fresh
20-overlay1

The "Tonight Show" host gets some star-studded surprises to celebrate his 40th birthday.

in Entertainment

Anti-sexual assault campaign uses celebrities to reach college campuses

Fresh
17-overlay

The efforts to curb sex assault got some help from people many young adults actually listen to: celebrities and athletes.

in Entertainment

Today in entertainment history: Sept. 22

familyties

A look back at the Hollywood headlines that went down in history.

in Entertainment

This weekend in entertainment history

mondaynight

A look back on the Hollywood headlines that made history.