News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Music

Iron Maiden frontman returns to public eye

Fresh
In this photo made available on Sunday, Aug. 15, 2010, singer Bruce Dickinson performs during the concert of the English heavy metal band Iron Maiden at the Sziget (Island) Festival on the Shipyard Island in northern Budapest, Hungary, late Saturday, Aug. 14, 2010. The Island Festival is one of the biggest cultural events of Europe with an emphasis on music.

Iron Maiden's Bruce Dickinson makes his first public appearance since undergoing treatment for cancer.

in Entertainment

‘Empire’ co-stars spark romance rumors

gracegealey

Are Trai Byers and Grace Gealey more than just coworkers?

in Entertainment

Idris Elba could be the next ‘Star Trek’ villain

idriselba

The in-demand actor is in talks to join the star-studded cast of the sci-fi franchise.

in Entertainment, Weird

Balki’s bills: ‘Perfect Strangers’ star owes $280K in taxes, mortgage payments

pinchot

Bank officials say actor Bronson Pinchot hasn't been heard from in over a year.

in Music

Scott Stapp completes 90-day rehab stint

scottstapp

The Creed frontman has had a rocky couple of months but his bandmates say he's on the road to recovery.