News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Entertainment, Sports

Was ‘Concussion’ altered to avoid angering the NFL?

Fresh
10-overlay1

Hacked Sony emails appear to show that the m arketing plans for the movie were positioned to focus on the story of a whistle-blower, rather than a condemnation of the sport.

in Viral Videos

How to make work better

Fresh
21-overlay3

Some of these tips are actually helpful ... but mostly they're just hilarious.

in Music

Travis Barker pens memoir

travisbarker

The Blink-182 drummer Travis Barker is writing his life story and he has plenty of material to cover.

in Entertainment

‘Game of Thrones’ breaks world record

14-overlay

The second episode of the fifth season of the HBO fantasy show was broadcast simultaneously in 173 countries.