News

Kid-friendly Instagram rival plans aggressive push

Kid-friendly Instagram rival plans aggressive push

PHOTOS: Kuddle, which raised $2 million in funding recently and is in the process of raising another $8 million, is now hiring staff in Silicon Valley and has already rolled out the app in 9 languages with further versions in the works to meet unexpectedly strong demand, it said. Photo: Reuters

OSLO (Reuters) – Kuddle, a Norwegian picture-sharing app designed for children and billing itself as a rival to Instagram could have one million users by the end of the year and plans an aggressive push into the U.S. market, its chief executive said on Tuesday.

Kuddle, which raised $2 million in funding recently and is in the process of raising another $8 million, is now hiring staff in Silicon Valley and has already rolled out the app in 9 languages with further versions in the works to meet unexpectedly strong demand, it said.

Kuddle, which launched this month, lets parents monitor what their children publish and keeps access to content restricted, preventing strangers from seeing and sharing pictures. There are no hashtags or comments to prevent online bullying and “likes” are anonymous.

Most of the app’s users are based in Norway and the U.S. but the firm has also recorded significant growth in countries like India and Saudi Arabia, prompting developers to speed up work on new language versions.

“We are very happy with the growth so far. We have had an average daily growth of 10 to 15 percent and the uptake has been great,” founder and chairwoman Kathryn Baker told Reuters.

Kuddle itself is free and the company expects to generate revenue from an upcoming in-app store, selling safe mobile devices from some of the leading global brands, combined with child friendly data packages from mobile phone operators.

“We are in negotiations with two major international device producers right now and we are also in talks with several major European operators for a safe Kuddle mobile phone subscription where parents have more control over their children’s data usage,” CEO Ole Vidar Hestaas said.

The firm’s investors include Norwegian golfer Suzann Pettersen and the firm has also recorded interest from some major U.S. and European venture capital funds.

(Reporting by Joachim Dagenborg; Editing by Balazs Koranyi)

Recent Headlines

in Entertainment

WHAT’S ON: New on Netflix, Amazon & Hulu in September

netflix

A long holiday weekend is the perfect time to binge watch.

in Entertainment

Ed Skrein takes over driving seat in ‘The Transporter Refueled’

16-overlay5

Action thriller franchise "The Transporter" is back with a fourth installment and a new star, with British actor Ed Skrein stepping into the black suit of lead character, former special ops mercenary Frank Martin.

in Music

Gene Simmons Steps Up Internet Security After Police Raid

kiss

Kiss rocker Gene Simmons has stepped up his Internet security after police raided his home in a bid to trace an offender who downloaded child porn using the star’s wireless network.

in Entertainment

Disney unveils Star Wars toys amid marketing blitz

toys

The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force".

in Entertainment

Today in entertainment history: Sept. 4

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

A walk down Hollywood's memory lane.