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Gene Simmons set to share secrets of business

Gene Simmons set to share secrets of business

SPILLING SECRETS:Describing Simmons as a "marketing and finance wizard" and "the quintessential self-made man", a statement from executives at HarperCollins Publishers reads: "KISS did not become one of the most successful rock bands in history by accident. Photo: Associated Press

Veteran KISS star Gene Simmons is set to share the secrets to his business success in a new self-help book.

The rocker is working on “Me, Inc.: Build An Army of One, Unleash Your Inner Rock God, Win in Life and Business” in a bid to share lessons learned on his road to success and help aspiring entrepreneurs turn their ideas into money-making machines.

Describing Simmons as a “marketing and finance wizard” and “the quintessential self-made man”, a statement from executives at HarperCollins Publishers reads: “KISS did not become one of the most successful rock bands in history by accident.

“Long before they first took the stage, Gene Simmons and (bandmate) Paul Stanley had a clear-cut operating plan for their business. Over the past forty years, KISS has sold over 100 million CDs and DVDs worldwide and manages over 3,000 licensed merchandise items.

“In addition to KISS, Simmons’ lucrative ventures include two hit reality shows, a professional sports team, a restaurant chain, and a record company. A recipient of the Forbes lifetime achievement award, this brilliant executive runs all of his businesses on his own – no personal assistant, few handlers, and as little red tape as possible.”

The book is due for release later this year.

Simmons is already an established author – he teamed up with Stanley for the 2012 release “Nothin’ To Lose” to tell the story of the group’s formation back in 1973.

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