News

European soccer clubs opening U.S. academies

European soccer clubs opening U.S. academies

SOCCER SCHOOL: European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states. Photo: clipart.com

BY FERNANDO PEINADO, Associated Press

MIAMI (AP) — As the U.S. appetite for soccer grows, more American kids are harboring dreams of becoming the next David Beckham or Leo Messi. Their aspirations, realistic or not, have not gone unnoticed by top international teams, which are trying to capitalize financially.

European clubs like Barcelona, Liverpool and Arsenal have long sent coaches to work at U.S. summer camps, but now some are opening year-round U.S. academies aimed at finding new talent while also expanding their fan bases and revenue opportunities in the states.

The expansion of such programs is part of a bigger trend, as major international clubs try to grow their brands in the U.S. to battle for the hearts and pocketbooks of Americans today and in decades to come.

Recent Headlines

in Entertainment

This weekend in entertainment history

mondaynight

A look back on the Hollywood headlines that made history.

in Entertainment

It’s been 30 years since ‘The Cosby Show’ debuted

cosby

Here are some of our favorite moments from one of America's favorite TV families.

in Music

WATCH: Dan Rather interviews Jack White

14-overlay

Sitting down with legendary newsman Dan Rather, the rocker talks about everything from music to being misunderstood.

in Entertainment

Jennifer Garner’s life ‘too boring’ for Instagram

jennifer

The "Dallas Buyers Club" actress is adamant she won't join her husband, actor Ben Affleck, on Twitter either.

in Music

Slipknot frontman opens up about Joey Jordison’s departure

jordison

Jordison left the band in December, 18 years after he joined the group.