Cheese producers are saying “WTF, Why us?!” The billboards say “Your Abs On Cheese” and show an unsightly belly. There’s a female version too – “Your thighs on cheese.” Cheese makers want to know, of all the evil food, why pick on cheese? The Drs. Committe for Responsible Medicine say it’s because “cheese is the number one source of saturated fat in America.” Personally speaking from what I’ve witnessed with my own diet and that of friends, I think it’s bread that is most evil. Whatever the source of our fat, America is one obese nation and it’s costing us BIG time. It’s hitting our wallets now more than ever… as in billions annually! So, kudos for the billboards, but I think they should also say “Your abs on bread” or “Your abs on fast food”. Cheese has never made me fat per se, but I have seen my jeans get tighter with cereal believe it or not. So, don’t neccessarilly hate on the cheese. It’s ok in moderation.