The first great football press conference of the year comes courtesy of Coastal Carolina University coach David Bennett . . . who’s a bit of an oddball.
–Last week, Bennett explained to reporters how he motivated his team to be more focused: He did it with a ridiculous anecdote about a kitten that wandered into his house.
The gist of it was, he wanted his players to act more like dogs. But it’s HOW you tell a story that matters. Bennett’s version included cat noises, and plenty of passion.